Welcome to the world of Bio Ionic, the #1 natural ionic
styling tool in America!
Bio Ionic’s salon-exclusive, professional-only Tools, Haircare & Straightening
Treatments contain a patented mineral blend called NanoIonic Complex that emits
Natural Negative Ions & Far Infrared energy, which break-down water molecules
for smooth, shiny & conditioned hair.
Created for stylists by a Stylist, Bio Ionic founder Fernando Romero designs
innovative products that deliver superior performance & quality for hair
I invite you to see & feel the difference!
Founder & C.E.O
Fernando Romero, Bio Ionic's founder & CEO has dedicated his life to
enhancing the creative world of beauty and high fashion. His knowledge and
talents have made him a world-renowned expert in his field. Fernando started his
career at the prestigious Vidal Sassoon Salon in Beverly Hills, where he
personally trained under Vidal Sassoon. He worked his way up from apprentice, to
Artistic Director, to International Artistic Director, and ultimately to
President for Salons and Academies in North America. Fernando created and
conceptualized trend setting styles such as the 'Firefly' and 'French Beret' and
trained thousands of professionals in cities around the world. His hair designs
have been featured in runway shows of fashion greats such as Christian Dior,
Jean Patou, Ungaro and Kansai. Fernando's work has graced magazines such as
Vogue, Cosmopolitan and Mademoiselle and continues to be featured in fashion and
beauty magazines worldwide.
He travels extensively conducting shows and seminars to share this exciting
new technology with haircare professionals worldwide. He resides in Beverly
Hills with his wife Kay, and their three sons.
Fernando Romero first discovered the science of harnessing natural ions while
traveling in Japan. There he discovered the power of natural negative ions. He
visited many salons and became aware of a revolutionary treatment that stylists
were using to retexturize and condition wiry coarse asian hair. This discovery
and exploration led him to develop and perfect the Bio Ionic Professional
Haircare System. Bio Ionic has developed NanoIonic&trade Mineral; to make
natural Negative Ions benefit the hair. Specifically, Bio Ionic® uses Negative
Ions, naturally produced by charged minerals found deep within the earth, to
micronize water molecule clusters. This allows hydrating molecules to penetrate
the hair shaft to condition, strengthen, smooth or curl hair, without damage.
This process is called IonTransformation and is used in Bio Ionic's
retexturizing system, NanoIonic styling tools and haircare products.
THE DEFINITION OF AN ION
Ions are atoms that have gained or lost an electron and bear a charge of energy. Positive ions have lost an electron and are considered unhealthy. They are found in dust, smoke and other toxic substances. Negative ions have gained an electron and greatly assist in a body's mood, energy level and overall health.
HOW DOES IT WORK?
Bio Ionic haircare products contain NanoIonic™ Complex (a blend of 32 natural-occurring minerals) that emits Natural Negative Ions in to the hair. Natural Negative Ion energy is powerful enough to break down clusters of water molecules into fine particles that penetrate the hair shaft, to re-hydrate, re-condition and restore moisture balance. After using the Bio Ionic product system, hair feels smooth, super-soft and looks silky-shiny.
STEP 1: Natural negative ions break down water clusters into tiny water molecules.
STEP 2: Micronized water molecules penetrates hair deeper and faster for extreme hydration. Far infrared energy smoothes hair from the inside out.
STEP 3: Hair is left hydrated, smooth and shiny.